Research in strategy and entrepreneurship is increasingly focusing on the sources of innovation, disruption, industry transformation, and business model reinvention. This growing interest in the sources of dynamism and innovation in the strategic behavior of firms calls for closer attention to the processes through which strategists, entrepreneurs, and increasingly designers, generate novel strategies for their firms. These processes are central to understanding the micro-foundations of strategy by attending more directly to the future-oriented and change-generating aspects of cognition, social interactions, decision making, search, communication, discourse, and behavior.
The goal of the conference is to bring scholars working in the areas of entrepreneurship, innovation, strategy, psychology, and design in order to engage in an inter-disciplinary conversation about the micro-foundations of creative strategizing. Â Understanding the micro-foundations of strategy by attending more directly to the future-oriented and change-generating aspects of cognition, social interactions, decision making, search, communication, discourse, and behavior. To this end we are inviting a select number of scholars from these diverse disciplines to a conference hosted at the McCombs School of Business at the University of Texas at Austin.
Thursday, April 7, 2016
5:30 PM - 6:00 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Registration
                                 Blanton Museum of Art, Edgar A. Smith Building, Capitol Room
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6:00 PM - 7:30 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Dinner
                                 Blanton Museum of Art, Edgar A. Smith Building, Capitol Room
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7:15PM - 8:30 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Keynote Address
                                 Kathleen Eisenhardt, Stanford University
                                 Blanton Museum of Art, Edgar A. Smith Building, Capitol Room
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Friday, April 8, 2016
8:00 AM - 9:00 AM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Breakfast
                                 AT&T Conference Center, Room 102 Breakfasts Area M1
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9:00 AM - 9:15 AM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Welcome
9:15 AM - 10:00 AM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â The Mind of the Strategist
                                 Joseph Porac, New York University
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10:00 AM - 10:30 AM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Break
                                 AT&T Conference Center, Room 102 Break Area M1
10:30 AM - 12:00 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Future-Oriented Strategizing
                                 Hierarchical Sensing, Zur Shapira, New York University
                                 Strategic Option Generation, Dan Lovallo, The University of Sydney Â
                                 Shaping the Future: Prospective Sensemaking in a Pioneering Firm, Shubha Patvardhan, University of Delaware
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12:00 PM - 1:30 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Lunch
                                 AT&T Conference Center, Tejas Dining Room
1:30 PM - 3:00 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Creative Cognition
                                 From Abduction to Argument -Thinking Through Design Propositions, Allan Shearer, The University of Texas at Austin
                                 Analogy and Group Idea Generation, Arthur Markman, The University of Texas at AustinÂ
                                 The Shaping of Form: Exploring Designers' Use of Aesthetic Knowledge and Intuition, Davide Ravasi, City University London
3:00 PM - 3:30 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Break
                                 AT&T Conference Center, Room 102 Break Area M1
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3:30 PM - 5:00 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Opportunity Discovery and CreationÂ
                                 Between Conception and Creation: Uncertainty, Commitment, and the Innovation Penicillin, Andrew Hargadon, University of                                         California, Davis                               Â
                                 The Discourse of Markets: Language, Cognition and Firm Strategy, Steven J. Kahl,  Dartmouth College
                                 Commentary, Jay Barney, The University of Utah
6:30 PM - 9:30 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Dinner
                                 Franklin Barbecue, 900 E. 11th Street, Austin, TX 78702
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Saturday, April, 9, 2016
7:30 AM - 8:30 AM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Breakfast
                                 AT&T Conference Center, Room 102 Breakfast Area M2
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8:30 AM - 10:00 AM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Design Work
                                 The Learning Curve in Design Work, Victor Seidel, Babson College
                                 Contrasting Design Thinking Processes and Game Design: The Method in the Madness, and Implications for Theories          Â
                                 of Organizing, Ted Tschang, Singapore Management University  Â
                                 Contract Capabilities and Innovation in Interfirm Relationships: Identification, Implementation & Execution of Framing in
                                 Contractual Governance, Kyle Mayer, University of Southern California
10:00 AM - 10:30 AM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Break
                                  AT&T Conference Center, Room 203 Break Area M2
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10:30 AM - 12:00 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Concluding Panel
                                  Sharon Alvarez, University of Denver
                                  Kathleen Eisenhardt, Stanford University
                                  Dennis Gioia, Pennsylvania State University
                                  Rhonda Reger, University of Tennessee
                                  Zur Shapira, New York University
                                  Todd Zenger, The University of Utah
                                  David Kirsh, University of Maryland
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12:00 PM - 1:30 PM Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Lunch
                                  AT&T Conference Center, Tejas Dining
In 1967, Herb Kelleher founded Southwest Airlines. Prior to this, flying was a luxury and only those that were wealthy or traveling for business used airplanes. With the start of Southwest Airlines, the industry changed. The Herb Kelleher Center for Entrepreneurship, Growth, and Renewal was founded in 2001 to provide resources to others with an entrepreneurial spirit and to encourage innovation; Herb’s vision and passion for positive change are reflected in the Center, both in name and spirit.
